Having a website indexed by search engines used to feel like a major digital milestone. Today, there's another question businesses need to consider. Can machines actually understand what your business is... Continue Reading

Someone meets you at an event. They hear about you from a colleague. They see one of your LinkedIn posts. They hear you on a podcast. They see your company mentioned somewhere. What do they do... Continue Reading

For more than two decades, I've worked inside businesses, alongside founders, with leadership teams, in business development, operations, customer experience, growth, and marketing. And I've learned something... Continue Reading