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What 20+ Years of Building Businesses Taught Me About Brand

September 08, 2026

For more than two decades, I've worked inside businesses, alongside founders, with leadership teams, in business development, operations, customer experience, growth, and marketing. And I've learned something...

Beaker with colorful swirling elements and brand design icons illustrating the concept your logo isn't your brand.

Your Logo Isn't Your Brand. So What Is?

September 02, 2026

We love a great logo. We love the moment when the colors, typography, imagery, and mark finally come together and a business can see itself differently. But your logo isn't your brand. It's the visual...

Modern digital graphic illustrating AI recommending a company with a glowing brain and review elements.

Will Chat Recommend Your Company?

August 21, 2026

Here's a question every business leader should be asking: If your ideal customer asked an AI platform to recommend companies like yours today, would your business make the list? And if it did, would the...

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